Social Media & PPC

Organic VS Paid Social

Organic Social

Organic marketing on social media is when you build your brand through consistent valuable content. Each post is crafted to entice your ideal customer to want to follow you and then ultimately take an action on your website. Having an organic social following helps deepen the customer relationship and gives your business credibility. Having consistent content also helps boost your ranking on Google and gives you a stronger online presence. Our strategy works to reinforce your brand image, retain users, and grow your following to drive an objective. ​

Paid Advertising

Paid advertising is when you create a specific advert on a social media platform designed to target a specific audience ( i.e location, age, interests) Depending on your objective, you can use paid social media channels to: Drive immediate traffic to your website, generate leads by offering a giveaway or free content, boost brand awareness and audience following ( get more likes, follows, engagement) and boost sales. Unlike organic marketing, paid social media doesn’t suffer from limited penetration. Compared to the ‘post and wait’ dynamic of organic marketing, paid media social guarantees that your ad will be seen.

Organic Social Media

Our Process

We work in a four step process, to make sure your project is delivered seamlessly.`

1. Research & Strategy

We begin any organic social media campaign researching the industry, optimal hashtags and trending topics/content. That way your content is sure to get your audience engaged and we can create a personalised strategy for your audience, industry & goals.​

2. Content Creation

We begin any organic social media campaign researching the industry, optimal hashtags and trending topics/content. That way your content is sure to get your audience engaged and we can create a personalised strategy for your audience, industry & goals.​

3. Schedule & Engagment

Once the content calendar has been approved, we then schedule all your content and post it for you. We also systematically engage with your followers and prospective followers to improve your standing and engagement. ​​

4. Analyse & Report

At the end of our campaign period, we will provide a report of the results of that campaign. Results and Return on Investment are key to everything we do. Making sure your results and projects are measurable allow us to achieve that.​

Benefits of Organic Social Media

No Additional Costs

You do not need a budget to benefit from Organic Social Media. By posting quality content your audience is interested in, you will gain traction without spending any advertising costs.

Self Sustaining

Organic Social media takes longer than paid but once you have built up a quality engaged audience, your social media presence will continue to generate more interests and leads off the back of it's own merits.

Company Credibility

Social Proof is a key buying factor for modern day consumers. By showing prospective customers and clients that you have a credible and popular online presence, they are more likely to use your business.

Followers & Engagement

Posting quality content frequently and consistently will increase your followers and engagement on your content.

Increased Website Traffic

Posting quality content frequently and consistently will increase your website traffic.

More Leads & Sales

As your followers and engagement increases, so too does your website traffic as interested buyers look at your offers/services. This in turn creates more leads and sales.

Paid Advertising

Our Process

We work in a four step process, to make sure your project is delivered seamlessly.`

1. Strategy & Funnel Build

Funnel building is key to any paid advertising strategy. Taking your prospective customer through a funnel that takes them from cold ( never had exposure to your business) through to warm and then hot (Purchase/Lead) is the best way to see results. We plan out every step of the funnel to ensure a smooth campaign. ​

2. Adverts & Landing Pages

Once we’ve established the best strategy for your business, we create all the assets you need to achieve your goals, such as graphics and adverts but also custom made landing pages. That way every step of the journey is optimal and cohesive.

3. Test, Implement & Optimise

We then go live with a campaign and monitor the results daily to see what is working and what isn’t. The key to successful advertising campaigns is testing out different offers and hooks, different target audiences and different visuals to find a winning combination.

4. Report & Scale

We will then provide a report of the results of our campaign including relevant metrics. Results and Return on Investment are instrumental to everything we do. Once we know what’s working best, we scale it up to achieve maximum results. ​

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Contact Us

Mobile: 07388480089 Email: Info@Herodigital.co.uk

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