Organic VS Paid Social
Organic Social
Organic marketing on social media is when you build your brand through consistent valuable content. Each post is crafted to entice your ideal customer to want to follow you and then ultimately take an action on your website. Having an organic social following helps deepen the customer relationship and gives your business credibility. Having consistent content also helps boost your ranking on Google and gives you a stronger online presence. Our strategy works to reinforce your brand image, retain users, and grow your following to drive an objective.
Paid Advertising
Paid advertising is when you create a specific advert on a social media platform designed to target a specific audience ( i.e location, age, interests) Depending on your objective, you can use paid social media channels to: Drive immediate traffic to your website, generate leads by offering a giveaway or free content, boost brand awareness and audience following ( get more likes, follows, engagement) and boost sales. Unlike organic marketing, paid social media doesn’t suffer from limited penetration. Compared to the ‘post and wait’ dynamic of organic marketing, paid media social guarantees that your ad will be seen.