We provide flexible marketing solutions and consultancy to any sized businesses.
Organic marketing on social media is when you build your brand through consistent valuable content. Each post is crafted to entice your ideal customer to want to follow you and then ultimately take an action on your website. Having an organic social following helps deepen the customer relationship and gives your business credibility. Having consistent content also helps boost your ranking on Google and gives you a stronger online presence. Our strategy works to reinforce your brand image, retain users, and grow your following to drive an objective.
Paid advertising is when you create a specific advert on a social media platform designed to target a specific audience ( i.e location, age, interests) Depending on your objective, you can use paid social media channels to: Drive immediate traffic to your website, generate leads by offering a giveaway or free content, boost brand awareness and audience following ( get more likes, follows, engagement) and boost sales. Unlike organic marketing, paid social media doesn’t suffer from limited penetration. Compared to the ‘post and wait’ dynamic of organic marketing, paid media social guarantees that your ad will be seen.
We begin any organic social media campaign researching the industry, optimal hashtags and trending topics/content. That way your content is sure to get your audience engaged and we can create a personalised strategy for your audience, industry & goals.
Once we've established the best strategy for your business, we create a "content calendar" This is a detailed plan of the content we are going to post, including the images/videos, copy and hashtags so you always know the direction of your profiles.
Once the content calendar has been approved, we then schedule all your content and post it for you. We also systematically engage with your followers and prospective followers to improve your standing and engagement.
At the end of our campaign period, we will provide a report of the results of that campaign. Results and Return on Investment are key to everything we do. Making sure your results and projects are measurable allow us to achieve that.
Funnel building is key to any paid advertising strategy. Taking your prospective customer through a funnel that takes them from cold ( never had exposure to your business) through to warm and then hot (Purchase/Lead) is the best way to see results. We plan out every step of the funnel to ensure a smooth campaign.
Once we've established the best strategy for your business, we create all the assets you need to achieve your goals, such as graphics and adverts but also custom made landing pages. That way every step of the journey is optimal and cohesive.
We then go live with a campaign and monitor the results daily to see what is working and what isn't. The key to successful advertising campaigns is testing out different offers and hooks, different target audiences and different visuals to find a winning combination.
We will then provide a report of the results of our campaign including relevant metrics. Results and Return on Investment are instrumental to everything we do. Once we know what's working best, we scale it up to achieve maximum results.
Available Mon-Saturday 09:00-19:00
We are based in Greater London, we service clients anywhere in the world.